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Join us to learn more about online lead generation with an industry expert In this seminar, you’ll learn more about ow to generate leads from the Web using search engine marketing. Search engine marketing is a measurable arketing effort—allowing you to see and prove a return on our investment. In this session you’ll learn:
• What is search marketing? How does it work?
• What are the drivers of search?
• What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?
• SEO best practices
• PPC best practices
Speaker:
Dave Hendricks leads LexisNexis Search Engine Marketing in Southern California and Nevada to help firms drive easurable leads to their business. With over 15 years of sales and business development experience in the echnology space (eight within the legal vertical), Dave understands law firm customer needs and overall search arketing trends as the basis for developing and executing the best products & services.

Location
Lula’s Cocina Mexicana
2720 Main Street, Santa Monica, 90405
$10 Members / $12 Non-Members
Food and alcoholic beverage included
 
Date/Time
Thursday, February 5, 2009
6:00 p.m.

RSVP
Limited seating! Email or call Bill Parker or Deborah Downs to reserve your spot today!
Bill Parker:  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it | (310) 691-3310
Deborah Downs: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it | 310-422-9092
 
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